Sign Co Screen Printing

A View from near the Top of the World Mt. Everest

Wed, 19 Jun 2013 12:44:03 EST

When Madison Wealth Management's Cern Basher needed a flag with his companies logo printed on it to take to the "Top of the World", yes that would be Mt. Everest in Nepal, he turned to Signco/Stylecraft to get the job done. Here is his story!

“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.” Terry Pratchett

Note: Madison’s Chief Investment Officer, Cern Basher, CFA recently traveled to Nepal. This Insight is his personal reflection from that adventure.

I love mountains. I have been dreaming about visiting Nepal and seeing the Himalayas for decades now. I was born in New Zealand, where the Southern Alps run down the spine of the South Island for almost 300 miles. I grew up in Alberta, Canada where the Canadian Rockies stretch for 900 miles and where as a young adult I scrambled up about 50 mountains. Since then I have traveled to Switzerland, Tanzania, Japan, Argentina, and Ecuador to see and climb mountains. And yet I had never seen the Himalayas. Thus when a friend who had traveled to Nepal five times in the last 25 years presented an opportunity to join him I jumped at the chance.

Mountains are personal for me. They literally and figuratively represent the personal challenges in my life. Literally - I love testing my ability to get to the top of them. Climbing mountains is all about suffering and enduring numerous challenges. They are a great test of my physical and mental abilities, often with a great scenic view at the top. For me there is nothing more rewarding. Figuratively - My son, Dane, was born with a condition that leaves him unable to walk or speak. His journey in life is like climbing a mountain that has no peak. When faced with such circumstances it’s important to find a way to enjoy the journey, and he does just that. In the past, I’ve climbed for Dane and raised money to support research for all the people with Dane’s condition. And if that wasn’t enough, my father, with whom I climbed many mountains, was continuing his five-year battle with leukemia. While he had traveled to the far edges of the world, he had never been to Nepal. I wanted to experience it for him and bring back the photos to share with him. Sadly, I didn’t get that opportunity as he passed away in March. Thus to say that this trip had some meaning to me is an understatement!

The Himalayas are 1,500 miles long. They form a massive barrier between China and India. They include over a hundred mountains exceeding 23,000 ft. Of course, Mt. Everest, the highest mountain on the planet at 29,029 ft is the queen of them all. The Nepalese also call it Sagarmatha or “Head of the Sky” and Tibetans call it Chomolungma or “Mother Goddess of the Universe”. Everest was the main object of my interest. Nepal is almost directly on the opposite side of the earth from where I live in Cincinnati. I endured about 24 hours of flying time to get there, but once there I experienced little jet lag - I was just excited to get on the trail and experience the mountains. The Nepal of my dreams did not disappoint. The trek to base camp took ten days and it was spectacular. Here are a few observations:

1. This year was the 60^th anniversary of the first successful summit of Mt. Everest. The challenge of climbing it isn’t what it once was as there are now fixed ropes placed from bottom to top and professional Sherpa climbing guides who will expertly sheppard even a novice up and down the mountain. Believe it or not, but there were a few people who climbed Everest this year who had never climbed a mountain before! For all the critics, Everest still attracts significant interest and the lure to climb the world’s highest peak is still irresistible for many. During this year’s May climbing season a whopping 600 people reached the summit and nine died. While there, I witnessed the recovery of a climber’s body by helicopter – a reminder to all of the dangers. On a lighter note, an 80 year old Japanese man reached the summit – so there’s still hope for me should I change my mind about climbing the mountain one day!

2. I was amazed to discover how prevalent iPhones were in Nepal, as it seemed that almost every Sherpa guide that I encountered had an iPhone! The Khumbu region is probably the wealthiest area in Nepal, so I suppose this shouldn’t have been such a surprise. Many of the Sherpa guides and climbers travel around the world; I met some who work in the United States during the summer as climbing guides or cooks at restaurants. In some monasteries I was also surprised to see a few of the monks had bottles of Coca-Cola by their side as they sat and prayed. I guess even Tibetan monks need some caffeine to stay awake during long prayer sessions – I see a good marketing opportunity for Coca-Cola there!

3. Each society has different ways of taking care of their young and old. In Sherpa culture, the youngest adult son is expected to take care of his parents in the family home in their village. The oldest sons and daughters are free to make their own way in the world. I met a number of younger Sherpa who are presented with challenges by this. Their older siblings are off pursuing education and work in other countries while they must remain at home. The Sherpa’s traditional way of life is changing rapidly and without any government-provided social safety net it will be interesting to see how they address the needs of their elderly.

4. Homes in the Khumbu region are usually made mostly with stone. The stones are hand carved and the walls are 18 inches thick. The homes are hand-crafted masterpieces that should last a very long time. But they aren’t cheap – while stone is plentiful the sheer labor required to make these homes drives up the cost. I met an engineer from New Zealand who was baffled by the building materials used. The roofs are tin and no insulation or other weather proofing materials are used. There is nothing to keep the cold or condensation out. But the Sherpa are tough people – so what’s a little cold or condensation?

5. The government in Nepal appears to be dysfunctional. The country is without a constitution. The local people that I spoke to do not trust or rely on the police. They said that corruption and bribery is rampant. While the Khumbu region is clean, the city of Kathmandu is very dirty, with the most polluted rivers I have ever seen. It definitely makes me appreciate our government: by comparison, our many problems seem quite manageable!

A photo slideshow from Cern’s trip can be found here: http://flic.kr/s/aHsjFCvQpK

tags: Flags yard signs Screen Printing embroidery

Yard Signs

Wed, 01 May 2013 12:39:40 EST

With the recent Hail storms that we have seen in the Cincinnati Area, there has been a spike in Yard sign sales, mostly to the roofing industry as they take on a flood of roofing jobs caused by Hail damage. We are told that yard signs help generate leads. So if you are in need of a few extra leads give us a call and let us create a yard sign that works for you! Signco/Stylecraft 513-771-9090

tags: Yard signs, screen printing

Promote Your Business

Wed, 09 Jan 2013 15:01:38 EST

Promotional Products are a great way to get your logo out into the world and into the hands of the consumer. Think of items people use everyday and imagine your logo incorporated in their a daily routine. There are thousands of fun, usable products that Signco can print for you to give to your employees and customers. Some examples we have done in the past are: Printed Pet Scoopers for Dr. Hill of Pet Care Animal Hospital Tervis Tumblers for Carstar's Annual Golf Outting Dart Click Pens for Bill Mitchell-Attorney At Law Pill Shaped USB drives for Dr. Sachin Patel of the Living Proof Institute including his own personal cookbook Doggie Bandanas for a fund raiser at Trinity Pub in West Chester, Ohio 24oz Tumblers for the Madeira Car Show Dog Tags, Rubber Footballs and more for Bad Frog Frozen Yogurt Printed Coasters for Humphries Mortgage Company Printed koozies for wedding gifts, Family Game Nights, Golf Outtings and more! That is only naming a few so if there is anything we can suggest or help you find, Signco will be happy to guide you through the limitless possibilities of promotional products. Things to remember: The average person has at least 5-8 promotional mugs in their home and a printed T-Shirt is usually kept for 4 years or more!

tags: Promotional Products, Doggie Bandanas, Tervis Tumblers, Printed Frisbees, Printed Koozies

Car Magnets

Thu, 27 Dec 2012 12:53:28 EST

Signco offers many ways to advertise on the go, but if you're not looking to stick a permanent vinyl adhesive on your vehicle, perhaps a car magnet is the answer. This is perfect for those who use there cars for business and personal. If you don't want lettering on your vehicle 24/7, we can create a custom magent for the doors, tailgate, or trailer. Often times we will include the logo, phone number and website address. Whatever you want created on a magent, we can print for you. These last a long time and they are very weather resistant. Not too mention there is no left over markings or impressions. The convenience of a car magnet is endless. Take them off when you go through the car wash. Switch cars or buy a new vehicle and you still have you advertisement ready to go! We can create the background color to match the car color or create contrast with white on black or silver on green. You are free to choose as you please and we will be happy to help with the rest! For your custom car magents call: 513-771-9090 for pricing and information.tags: Car Magent, Vehicle Magent, Vehicle Advertising

Guess What Signco Prints?

Thu, 20 Dec 2012 12:16:40 EST

Signco/Stylecraft prints more than just T-shirts! Here is a list of things we can print for you at a great cost: Printed Intertubes -For water parks and ski resorts Printed Machine Parts such as Control Panels and Instrument Panels Yard Signs -Landscaping advertisments, upcoming events, directional purposes, politcal rally signs golf hole sponsor signs and more. Printed Table Skirts -Trade show advertising, corporate events, etc. Printed Umbrellas -Great golf outting additions, give-aways, large outdoor umbrellas over table tops for outdoor seating. Printed 3 Ring Binders Sport Blankets -Perfect for College spiritwear Display Boards -You'll find these in your local harware stores. We print the titles above example fabrics, surface material, tools and more. Point of Purchase Signs Automotive Magnets -Advertise on your vehicle with magnets or vinyl door decals Adhesive Labels -Perfect for office water coolers, coffee machines, etc If there is something you are interested in having printed, but you're not sure we can do it...please call us and we will be happy to assist you! Chances are, we've done it already!tags: Point of Purchase Signs, Printed Intertubes, Printed Machine Parts, Yard Signs, Printed Table Skirts, Automotive Magnets, Display Boards, Printed Umbrellas, Adhesive Labels, Landscaping advertisments, give-aways